Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are looking for advertising professionals with a background in brand purpose and social responsibility. Graduates of our program set themselves apart in a competitive field with a master’s degree no other school offers in an emerging sector that promises continued growth. They developed ethically grounded and transferrable skills that prepared them for creative careers across multiple industries and for the jobs of the future. Meet some of our alums below:

November 26, 2024

Advertising Student Aims to Elevate Women in Sports Media

Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.

January 18, 2023

Alumni Profile: Travis Kim ’18/’19 helps brands make a positive impact on society

The double Duck found learning the brand responsibility approach to advertising and building the confidence to articulate big issues has given him a distinctive advantage in his career.

December 2, 2021

Alumni Profile: Nicole Lee ’20 found her home in advertising

Nicole Lee instantly felt at home on UO’s campus. The sensation repeated when the SOJC double-Duck landed her dream job at an international advertising agency.

February 22, 2021

Alumni profile: Minyon Moore '20 applies brand responsibility skills to her new clothing brand

Former basketball standout Minyon Moore transferred to UO and joined the Advertising and Brand Responsibility Master’s program, which inspired her to launch her own clothing brand Top2 Not 2.

February 14, 2020

Sabrina Ionescu builds her brand as an SOJC master's student

Oregon women’s basketball and WNBA standout Sabrina Ionescu has harnessed her master’s degree in advertising and brand responsibility to build her personal brand.