News from the School of Journalism and Communication

Find out what SOJC students, faculty, and alumni are up to on campus, on the national stage, and beyond.

Sharon-Nicole “Nikki” McClaran, an assistant professor of public relations at the SOJC, focuses on researching the media’s influence on health behavior.
Saima Kazmi, a new assistant professor of advertising at the SOJC, focuses on consumer psychology, effective messaging and strategic communication.
For her Advertising and Brand Responsibility Master’s capstone project, SOJC student Carmelli Hess wrote a guide on how brands can authentically represent the Latinx and Filipinx communities in campaigns.
Regina Lawrence, research director for the SOJC’s Agora Journalism Center, told the San Francisco Examiner why the media cover candidates’ character more than they do policy issues.
Peter Laufer, SOJC James N. Wallace Chair of Journalism, and cowriter Sheila Swan have released a third edition of “Neon Nevada,” a photo book celebrating the mark Neon signs have left on Nevada.  
SOJC student Lizbeth Solorzano wrote about an expat who unlearned prejudice and fell in love with Mexico. Her story was published in the Mexico News Daily as part of a study-abroad trip to Querétaro.
When it comes to warning people about smoke hazards, offering too little or too much info are both risky, says Cathy Slavik, a postdoc fellow at the SOJC’s Center for Science Communication Research.
For her Communication and Media Studies Master’s capstone project, SOJC student Audrey Kalman collected photos and stories about denim jeans and created a digital archive that anyone can add to.
Ken Doctor, MA ’79, an SOJC Hall of Achievement honoree, has formally announced plans for a new digital outlet in Eugene. Lookout Eugene-Springfield is set to debut in early 2025 with a 15-person news staff.
In a story published in the Mexico News Daily, SOJC student Ellie Johnson takes a look at Mexico's shoemakers. She wrote the story as part of a study-abroad program in Querétaro, Mexico.