Here’s a selection of student-run groups and agencies geared toward students in the SOJC public relations major. Joining a student organization is a great way to get professional development, add professional-level work to your portfolio, engage in hands-on learning, and network with leaders in your field. You can find more information on the groups’ websites and social media channels or by contacting faculty advisors.
Allen Hall Public Relations
Allen Hall Public Relations (AHPR) is a full-service, student-run PR firm founded in 2000. Agency members construct and implement public relations campaigns to maximize results for small businesses and nonprofits in the Eugene area. Approximately 50–75 SOJC students work each term, which has grown due to its great results and client referrals. Our members offer diverse skill sets, with specialties ranging from public relations to marketing, advertising, electronic media, and graphic design. Students must apply for membership.
Website: allenhallpr.com
Twitter: @allenhallpr
Instagram: @allenhallpr
Faculty Advisor: Kelli Matthews (kmatthew@uoregon.edu)
Bateman Case Study Competition
The Bateman Case Study Competition is the Public Relations Student Society of America’s (PRSSA) premier national case study competition for public relations students. It’s an opportunity to apply knowledge gained in the classroom and skills built during internships to the creation and implementation of a full public relations campaign. Contact public relations faculty for more information. Students selected for the Bateman team take J409: Bateman Practicum in winter term for 1–4 credits.
Website: prssa.prsa.org/scholarships-and-awards/bateman-competition
Faculty Advisor: Autumn Shafer (ashafer@uoregon.edu)
Emerald Advertising & Marketing
Emerald Advertising & Marketing produces more than $600,000 in sales through print and digital advertising and other marketing services for Emerald Media Group, an independent, student-run media business in Eugene. Student account executive assistants work with EMG Account Executives learn sales, build media plans, and do account planning.
Website: dailyemerald.com/emg
Emerald Essentials
Emerald Essentials is a lifestyle publishing group run out of the business offices of Emerald Media Group, an independent, student-run media business in Eugene. Essentials staff creates original content, native content, and sponsored content that is published online and in a variety of business-focused special sections.
Website: dailyemerald.com/emg
Twitter: @EMGessentials
Emerald Photo Booth
Emerald Photo Booth is an event photography service run through Emerald Media Group, an independent, student-run media business in Eugene. It shoots photos for Greek houses, student groups, and UO departments. Photographers and students interested in gaining management, entrepreneurial, and business experience should inquire.
Website: emeraldphotobooth.com
Facebook: EMGphotobooth
Twitter: @EMGphotobooth
Instagram: @EMGphotobooth
IR Futures
IR Futures is a student organization focused on business and financial communications. The group investigates emerging trends in corporate and financial public relations, investor relations, issues management, and public affairs. Members attend monthly meetings, sponsor workshops, and volunteer their time to broaden student understanding of the capital markets and personal finance issues that impact the community. We invite distinguished speakers from the financial sector to campus to facilitate an exchange of ideas and foster professional development among members. IR Futures is one of a small number of student investor relations organizations in the nation.
Website: irfutures.wordpress.com
Twitter: @IRFutures
Instagram: @IRFutures
Faculty Advisor: Kathryn Kuttis (kuttis@uoregon.edu)
Oregon Accelerator
The Oregon Accelerator is a student-led organization working to elevate Name, Image, and Likeness (NIL) opportunities by providing creative, strategic, and actionable insights & resources. Born out of a vision from faculty in the Lundquist College of Business and the School of Journalism and Communication, today the Accelerator provides students with a unique opportunity to combine NIL opportunities with experiential learning expertise.
Website: oregonaccelerator.com
Instagram: @oregonaccelerator
LinkedIn: oregon-accelerator
Twitter: @UOAccelerator
Faculty Advisor: Kelli Matthews (kmatthew@uoregon.edu)
Oregon Women in Sports Communication
Oregon Women in Sports Communication is a club dedicated to promoting and supporting women in the sports communications industry. Their mission is to foster an inclusive and empowering environment for networking, professional growth, and collaboration. They strive to create opportunities so that our members feel prepared to make a meaningful impact in sports.
Instagram: @uo_wsc
Faculty Advisor: Kelli Matthews (kmatthew@uoregon.edu)
Public Relations Student Society of America
The Public Relations Student Society of America (PRSSA) is the preeminent, national, pre-professional organization for students pursuing careers in public relations, communications, and related fields. PRSSA is comprised of nearly 10,000 students at colleges and universities across the nation and abroad.
Website: uoprssa.com
Email: prssa@uoregon.edu
Twitter: @uoprssa
Instagram: @uoprssa
Faculty Advisor: Courtney Munther (cmunther@uoregon.edu)
Taking Up Space
Taking Up Space is a community-driven social alliance centered around the achievement, uplifting, and professional development of Black, Indigenous, and other people of color in the SOJC. Through workshops, discussions and events, Taking Up Space prepares members for the industry while supporting a crucial space of resistance and celebration for and by people of color.
Instagram: @takingupspaceuo
Faculty Advisor: Chris Chávez (cchavez4@uoregon.edu)
Unidos @ UO
Unidos @ UO, the UO Chapter of the Hispanic Public Relations Association, exists to provide a space for Hispanic and Latine communities who share an interest in strategic communication to come together, network, and develop professional communication skills. You only need to have an interest in communication to join.
Website: blogs.uoregon.edu/unidosatuo
Instagram: @unidosatuo
Advisor: Dean Mundy (dmundy@uoregon.edu)