Advertising Undergraduate Program

Bachelor's Degree in
Advertising

Today’s brands need to do more than just sell great products. To connect with socially conscious audiences, they must demonstrate a sense of purpose, responsibility, and a commitment to changing the world for the better. And they need creative strategists to guide them.

students in Allen Hall Advertising collaborate in a classroom

Bachelor's Degree in
Advertising

Today’s brands need to do more than just sell great products. To connect with socially conscious audiences, they must demonstrate a sense of purpose, responsibility, and a commitment to changing the world for the better. And they need creative strategists to guide them.

Help Brands Do Better with a Degree in Advertising

Do creative work that moves people to action and nudges brands toward social responsibility. Through our innovative Creative Strategist model, you’ll unleash your authentic voice while developing the confidence and courageous thinking to stand out at a global agency or big-name brand. Join the creatives and strategists guiding influential brands toward authenticity, resilience, and a commitment to social good. Develop collaborative skills and an entrepreneurial mindset within a tight-knit community that challenges you to do your best work.

Help Brands Do Better with a Degree in Advertising

Do creative work that moves people to action and nudges brands toward social responsibility. Through our innovative Creative Strategist model, you’ll unleash your authentic voice while developing the confidence and courageous thinking to stand out at a global agency or big-name brand. Join the creatives and strategists guiding influential brands toward authenticity, resilience, and a commitment to social good. Develop collaborative skills and an entrepreneurial mindset within a tight-knit community that challenges you to do your best work.

students look at a photoshoot on a laptop in a photo studio lit with green lights
students evaluate a print campaign shown on a large display screen
Dave Koranda holds a laptop and talks to two students

Take flight with an Advertising Bachelor's Degree

Take flight 
with an Advertising Bachelor’s Degree

Put your highly transferable creative and strategic skills to work at a landmark ad agency or on an in-house team within an industry that sparks your passion. A degree in advertising has helped our graduates forge career paths across the creative and media economy as art directors, conceptual writers, producers, brand strategists, media analysts, and more.

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Students in advertising Program
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students attend annual networking trips
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students in allen hall advertising

Advertising Program News

New advertising and design instructor Kym Rohman brings her creative perspective as well as years of experience designing for large and small companies, agencies and nonprofits to her SOJC classes.
The SOJC’s advertising programs prepare students to think broadly about both the effectiveness and the impacts of advertising while helping them create a career that makes a difference.
Nicole Alstrin, who is studying advertising and sustainable business, embarked on a transformative journey during her 2023 summer break in the United Kingdom through Global Education Oregon.

More News  »

Advertising Program News

New advertising and design instructor Kym Rohman brings her creative perspective as well as years of experience designing for large and small companies, agencies and nonprofits to her SOJC classes.

More News  »

Hands-On Learning, Real-World Experience

large posters featuring members of the 2021-22 UO Women's Basketball team, designed by Allen Hall Advertising Agency

Create Campaigns for Real-World Clients

Each year since 2017, our student-run agency, Allen Hall Advertising (AHA), creates innovative and dynamic marketing campaigns for UO Women's Basketball. With support from SOJC alum and Columbia Sportswear CEO Tim Boyle, AHA's student-created campaigns have increased year-over-year attendance at games by more than 71 percent, boosting excitement about the team on campus and in the Eugene community.

See More Ad Student Work

SOJC Advertising students pose with the New York City skyline in the background

Network and Learn in the Field

Our program is based on brand responsibility, rock-star creativity, and brave thinking for a changing world. Our students build campaigns for real clients in the Ad Society and the National Student Advertising Competition; network and learn at top agencies and companies in New York, Portland, San Francisco, and Los Angeles; and travel around the globe, from our annual Creative Week trip to New York City to Science & Memory projects in Alaska, Oregon, and Ghana.

Explore Learning Opportunities

Meet Our FacultyView All Advertising Faculty →

Alex Segre Cohen teaches a class

Alex Segrè Cohen   
Assistant Professor of Science and Risk Communication

Alex Segrè Cohen seeks to translate science into action. Her interdisciplinary research explores the intersection of psychology, science communication, and decision-making about sustainability, the environment, and human health. She explores how the public perceives science and technology and ways to address polarizing issues such as climate change and environmental justice.

Read a Q&A with Alex

Meet Our Faculty

Alex Segre Cohen teaches a class

Alex Segrè Cohen   
Assistant Professor of Science and Risk Communication

Alex Segrè Cohen seeks to translate science into action. Her interdisciplinary research explores the intersection of psychology, science communication, and decision-making about sustainability, the environment, and human health. She explores how the public perceives science and technology and ways to address polarizing issues such as climate change and environmental justice.

View All Advertising Faculty →