Advertising and Brand Responsibility Master’s Program

Master's Degree in
Advertising and Brand Responsibility

Making a living is important, but so is making a difference. Our Advertising and Brand Responsibility Master’s is the first of its kind: a professional graduate program that will prepare you to specialize in advising and working for brands that support the global movement of cultural and economic responsibility. It’s a degree tailor-made for professionals who want their work to benefit people and the planet.

a student presents research in front of a digital screen showing taylor swift

Master's Degree in  
Advertising and Brand Responsibility

Making a living is important, but so is making a difference. Our Advertising and Brand Responsibility Master’s is the first of its kind: a professional graduate program that will prepare you to specialize in advising and working for brands that support the global movement of cultural and economic responsibility. It’s a degree tailor-made for professionals who want their work to benefit people and the planet.

Better Society and Your Career with Brand Purpose Graduate Studies

Do you want to create the changes you hope to see in the world while getting paid to do it? In our unique one-year master’s of advertising program, you’ll build transferable skills in creativity, critical thinking, strategy, storytelling, entrepreneurship, data analysis, and more while focusing on the industries and causes you care about most. You’ll apply what you learn in the classroom to real-world campaigns, case studies, and client work. Plus you’ll become part of a tight-knit cohort committed to using their creative and business skills in service of the social good.

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Degree Requirements »    
Sample Schedules »    
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Faculty and Staff »    
Internships »    
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Applications for the 2024 cohort are open now! Apply by March 15th.

Questions? Reach out to us at sojcmasters@uoregon.edu.

Better Society and Your Career with Brand Purpose Graduate Studies

Do you want to create the changes you hope to see in the world while getting paid to do it? In our unique one-year master’s of advertising program, you’ll build transferable skills in creativity, critical thinking, strategy, storytelling, entrepreneurship, data analysis, and more while focusing on the industries and causes you care about most. You’ll apply what you learn in the classroom to real-world campaigns, case studies, and client work. Plus you’ll become part of a tight-knit cohort committed to using their creative and business skills in service of the social good.

Applications for the 2024 cohort are open now! Apply by March 15th.

Questions? Reach out to us at sojcmasters@uoregon.edu.

Take flight with an Advertising and Brand Responsibility Master’s Degree

Take flight
with an Advertising and Brand Responsibility Master’s Degree

Top agencies and brands are looking for advertising professionals with a background in brand purpose and social responsibility. Graduates of our program set themselves apart with ethically grounded and transferrable skills that prepare them for creative careers in any industry and for the jobs of the future.

80%+
Advertising Execs Believe Brands Need Social Responsibility
9-12
average months to degree
16-20
Students in Each Cohort
55%
Students from Outside Oregon
80%+
Advertising Execs Believe Brands Need Social Responsibility
9-12
average months to degree
16-20
Students in Each Cohort
55%
Students from Outside Oregon

Advertising & Brand Responsibility News

New advertising and design instructor Kym Rohman brings her creative perspective as well as years of experience designing for large and small companies, agencies and nonprofits to her SOJC classes.
The SOJC’s advertising programs prepare students to think broadly about both the effectiveness and the impacts of advertising while helping them create a career that makes a difference.
Leah Torrez’s master’s in advertising and brand responsibility capstone project is a culmination of her experience as a cutting-edge designer and person of color.

More News  »

Advertising & Brand Responsibility News

New advertising and design instructor Kym Rohman brings her creative perspective as well as years of experience designing for large and small companies, agencies and nonprofits to her SOJC classes.

More News  »

 
Study in the Beautiful Pacific Northwest

Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the verdant University of Oregon campus. During your studies in Eugene, you’ll enjoy expert guidance, hands-on experience with the latest technology, and opportunities for collaboration.

You'll also have access to our state-of-the-art Experience Hub—part production studio, part research center, part hands-on learning lab—a place where students and faculty collaborate to develop innovative content and examine the media from every angle.

See a Sample Class Schedule

aerial view of the University of Oregon campus

Study in the Beautiful Pacific Northwest

Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the verdant University of Oregon campus. During your studies in Eugene, you’ll enjoy expert guidance, hands-on experience with the latest technology, and opportunities for collaboration.

You'll also have access to our state-of-the-art Experience Hub—part production studio, part research center, part hands-on learning lab—a place where students and faculty collaborate to develop innovative content and examine the media from every angle.

See a Sample Class Schedule

Your Investment

Tuition for our flexible master’s program is tied to the number of terms you complete and varies based on the pace you choose. For a customized estimate of tuition and other costs of graduate school, use the UO graduate costs calculator.

This program is eligible for federal financial aid and the G.I. Bill. Check with your employer to see if they have a tuition-matching or reimbursement program.

$19K+
Oregon Residents
$29K+
Nonresident and International

Cost of attendance is the estimated cost to attend the UO for the academic year. The Office of Student Financial Aid and Scholarships provides estimates for cost of attendance information that goes beyond tuition and fees, and includes: living expenses (housing and food), books/supplies/equipment, transportation, and miscellaneous personal expenses.

Your Investment

Tuition for our flexible master’s program is tied to the number of terms you complete and varies based on the pace you choose. For a customized estimate of tuition and other costs of graduate school, use the UO graduate costs calculator.

This program is eligible for federal financial aid and the G.I. Bill. Check with your employer to see if they have a tuition-matching or reimbursement program.

$19K+
Oregon Residents
$29K+
Nonresident and International

Cost of attendance is the estimated cost to attend the UO for the academic year. The Office of Student Financial Aid and Scholarships provides estimates for cost of attendance information that goes beyond tuition and fees, and includes: living expenses (housing and food), books/supplies/equipment, transportation, and miscellaneous personal expenses.

Student Work

Our students tackle challenging capstone projects, learn from industry-seasoned faculty, and gain hands-on experience to hone their skills and build their portfolios.

Leah Torrez’s master’s in advertising and brand responsibility capstone project is a culmination of her experience as a cutting-edge designer and person of color.

Meet Our FacultyView All Advertising & Brand Responsibility Faculty →

Sally Lim     
Assistant Professor of Cultural Diversity and Brand Responsibility

Sally Lim has an innate fascination with advertising, consumer behavior, and psychology. Her research looks at the intersection between brand communication and brand activism, investigating how entities incorporate sociopolitical issues into their messaging and the role these messages play in society.

Read a Q&A with Sally

Meet Our Faculty

Sally Lim 
Assistant Professor of Cultural Diversity and Brand Responsibility

Sally Lim has an innate fascination with advertising, consumer behavior, and psychology. Her research looks at the intersection between brand communication and brand activism, investigating how entities incorporate sociopolitical issues into their messaging and the role these messages play in society.

View All Advertising & Brand Responsibility Faculty →