Do you want to create the changes you hope to see in the world while getting paid to do it? In our unique one-year master’s of advertising program, you’ll build transferable skills in creativity, critical thinking, strategy, storytelling, entrepreneurship, data analysis, and more while focusing on the industries and causes you care about most. You’ll apply what you learn in the classroom to real-world campaigns, case studies, and client work. Plus you’ll become part of a tight-knit cohort committed to using their creative and business skills in service of the social good.
What You Can Do with a Degree in Socially Responsible Advertising
Top agencies and brands—from Google and Starbucks to 72andSunny and Enso—are looking for advertising professionals with a background in brand purpose and social responsibility. Graduates of our program set themselves apart in a competitive field with a master’s degree no other school offers in an emerging sector that promises continued growth. You’ll develop ethically grounded and transferrable skills that prepare you for a creative career in any industry and for the jobs of the future. You also get to live your values while making a good living.
Apply Now
Applications are open now! The first round deadline to apply for the 2024 cohort is November 15, 2023. Scholarship applicants should consider applying by January 15 to ensure an admission decision before the February 15 UO scholarship deadline.
Questions? Reach out to us at sojcmasters@uoregon.edu.
Master’s student Danielle Clarke ’19 moonlighted as a research assistant for professor Troy Elias. Troy is working with SOJC faculty Deb Morrison and Mark Blaine to examine how different ethnic groups react to—and act on—messages about climate change. The study is supported by the SOJC’s Center for Science Communication Research (SCR), whose mission is to help journalists and strategic communicators improve public understanding of scientific discovery and technological solutions.
Making a positive impact on the world is important to Travis Kim ’19. The Advertising and Brand Responsibility Master’s program and a lot of hands-on learning opportunities helped him develop a professional network and a skillset he uses to guide his clients through today’s complicated advertising landscape. Learning how to articulate society’s big issues and help companies respond in meaningful and impactful ways set him up for success as a strategist for the New York Times, as a creative director for Axios, and as a freelancer.
Chris Chávez travels the world to study the intersection of globalization, media, and culture—and he takes his students with him. From a project supporting public radio in Ghana to a visit to Indonesia for UNESCO’s World Press Freedom Day, the author and researcher orchestrates experiential learning trips for students while investigating the role of advertising and the media in shaping our collective identity.
What Our Alumni Say
I wanted to be a part of a program that went hand in hand with my bachelor’s degree in communications and impacted the world. The Advertising and Brand Responsibility program deals with real-life issues affecting us at this very moment.... I knew I eventually wanted to run my [own] businesses, and this program would teach me lessons on how to do so in an ethical way.
Your Investment
Tuition for our flexible master’s program is tied to the number of terms you complete and varies based on the pace you choose. For a customized estimate of tuition and other costs of graduate school, use the UO graduate costs calculator.
Cost of attendance is the estimated cost to attend the UO for the academic year. The Office of Student Financial Aid and Scholarships provides estimates for cost of attendance information that goes beyond tuition and fees, and includes: living expenses (housing and food), books/supplies/equipment, transportation, and miscellaneous personal expenses.
This program is eligible for federal financial aid and the G.I. Bill. Check with your employer to see if they have a tuition-matching or reimbursement program.
Named for renowned journalist Eric W. Allen, who founded the SOJC over 100 years ago, Allen Hall sits at the heart of the tree-filled University of Oregon campus in Eugene. In our state-of-the-art classrooms, studios, and collaboration spaces, you’ll get access to leading faculty, engaged students, and the latest media technology to collaborate on compelling campaigns.