Here’s a selection of student-run groups and agencies geared toward students in the SOJC advertising major. Joining a student organization is a great way to get professional development, add professional-level work to your portfolio, engage in hands-on learning, and network with leaders in your field. You can find more information on the groups’ websites and social media channels or by contacting faculty advisors.
Ad Team is a competitively selected class that emulates a small advertising agency. The group participates regularly in regional and national ad competitions, including the National Student Advertising Competition. Contact advertising faculty for more information. Students selected for Ad Team take J459: Advanced Advertising Campaigns for 5 credits.
Align is an arts and culture platform with an emphasis on lifestyle and fashion. This platform fosters creativity with three issues per academic year, consistent blog posts, rockin’ playlists, and developing mediums. Creative risks and experimental processes are encouraged in order to achieve original content. Align continues to grow and conceptualize as a platform that aims to highlight many forms of art and experiment with new ideas.
Allen Hall Advertising
Allen Hall Advertising (AHA) is a full-service, student-run advertising agency comprised of roughly 60 UO students. Teams work on multiple accounts throughout the year to produce professional-level work for real-world clients. AHA staff have the opportunity to gain true hands-on advertising experience and work with a large variety of clients. Students must apply for membership.
After Hours is a resource for students in the advertising major looking to build student-to-student mentorship, get help building a portfolio for future job/internship applications, gain perspective on the industry, and learn about opportunities available within the Allen Hall community.
The Daily Emerald
The Daily Emerald is an award-winning newsroom that publishes a weekly newspaper and DailyEmerald.com, a real-time, 24/7 news website. With a focus on investigative reporting, campus news coverage, and community features, the Daily Emerald staff works hard to keep the university community informed about the day’s happenings and the issues that affect students every day. The newsroom—part of Emerald Media Group, an independent, student-run media business in Eugene—employs about 100 student reporters, editors, designers, photographers, and web developers. To apply, go to the Daily Emerald website.
DuckTV is the UO’s premier student-run television network, comprised of more than 100 students. We produce creative entertainment television and cover local news and sports. The students are in charge of editing, filming, writing, acting, directing, producing, advertising, social media, and more. DuckTV is a great place to gain valuable portfolio work while receiving hands-on training in a cooperative environment. Students must audition for entry.
Emerald Advertising & Marketing
Emerald Advertising & Marketing produces more than $600,000 in sales through print and digital advertising and other marketing services for Emerald Media Group, an independent, student-run media business in Eugene. Student account executive assistants work with EMG Account Executives learn sales, build media plans, and do account planning.
Emerald Essentials is a lifestyle publishing group run out of the business offices of Emerald Media Group, an independent, student-run media business in Eugene. Essentials staff creates original content, native content, and sponsored content that is published online and in a variety of business-focused special sections.
Emerald Photo Booth
Emerald Photo Booth is an event photography service run through Emerald Media Group, an independent, student-run media business in Eugene. It shoots photos for Greek houses, student groups, and UO departments. Photographers and students interested in gaining management, entrepreneurial, and business experience should inquire.
Emerald Studios is Emerald Media Group’s advertising and marketing video production department. Emerald Studios creates promotional videos, mini-docs, and custom video projects for UO departments, student groups, and small local businesses.
The Oregon Accelerator is a student-led organization working to elevate Name, Image, and Likeness (NIL) opportunities by providing creative, strategic, and actionable insights & resources. Born out of a vision from faculty in the Lundquist College of Business and the School of Journalism and Communication, today the Accelerator provides students with a unique opportunity to combine NIL opportunities with experiential learning expertise.
Taking Up Space
Taking Up Space is a community-driven social alliance centered around the achievement, uplifting, and professional development of Black, Indigenous, and other people of color in the SOJC. Through workshops, discussions and events, Taking Up Space prepares members for the industry while supporting a crucial space of resistance and celebration for and by people of color.
The Rising Project
The Rising Project is a student-run club in the SOJC working to merge creativity with science communication. They create campaigns and media content around topics like practical sustainability to help raise awareness on campus about broader issues of environmental justice.