Advertising and Brand Responsibility Master’s grad Bailey Smith studied the representation of women in sports media. Her findings revealed three ways supporters can elevate women in sports media.

“One Cool Story” is a student-created podcast that features interviews with students, alumni, faculty and staff about college, careers, our community and interesting stories.

“One Cool Story: Tales from the University of Oregon’s School of Journalism and Communication,” is a new podcast featuring students, faculty, alumni and staff from the SOJC.

SOJC journalism, advertising and public relations students travel abroad to create multimedia stories depicting music, dance and life in Colombia.

Advertising major Charlie Nguyễn ’24 worked with real clients at Allen Hall Advertising and created a magazine for his portfolio. It paid off with an advertising job at a prestigious New York firm.

SOJC Professor of Practice David Ewald got help from his ad students to design the Hostage and Wrongful Detainee flag, giving them experience with advocacy advertising.

Kaitlyn Bullentini was a first-year advertising and public relations major when she contacted a woman from a fledgling cosmetic company about an internship. It led to a coveted beauty industry job.

To celebrate Title IX turning 50, Allen Hall Advertising launched “Go Do Anything,” a campaign that shares the stories of UO’s past and present women athletes.

In their capstone campaigns class, a team of advertising students created a colorful and comprehensive campaign for Allbirds, a trendy new footwear company.

Students with the SOJC advertising student group After Hours lend their brainpower to promote the West Coast COVID-19 Help Guide.