Kathryn KuttisPublic relations instructor Kathryn Kuttis and the University of Oregon’s School of Journalism and Communication were selected for the Daily Emerald's “Best of Campus” list for the third consecutive year.
Story and video by Jackson DulzoLike most industries these days, advertising can’t get enough of analytics and big data. Thanks to constantly improving software, ad agencies are now able to collect mountains of user info on every view of every ad, page and video out there. What they still need, however, are people with the skills to derive meaningful insights from all that information.