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Sally Lim

Assistant Professor of Cultural Diversity and Brand Responsibility
Office: 236 Allen Hall
City: Eugene
Research Interests: Brand activism, CSR Marketing, Consumer behavior/psychology, Brand crisis comn, Brand identification, Social media


  • PhD, Advertising, University of Texas at Austin, 2022
  • MA, Advertising, University of Texas at Austin, 2018
  • BA, Media and Communication, Korea University, 2016


Lim's Google Scholar Page

Recent Publications

  • Lim, H. S., Moon, W. K., & Ciszek, E. (2023). Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns. Journal of Homosexuality, 1-29.
  • Lim, H. S., & Brown-Devlin, N. (2023). The value of brand fans during a crisis: Exploring the roles of response strategy, source, and brand identification. International Journal of Business Communication, 60(4), 1148-1176.
  • Brown-Devlin, N., Lim, H. S., & Tao, J. (2022). Examining the influence of algorithmic message personalization on source credibility and reputation. International Journal of Business Communication, 23294884221126489.


J460/560 Brand Responsibility

J460/560 Psychology of Advertising

J607 Sem Brand Responsibility

J642 quantiative Methods