2. Edwin Diamond and Stephen Bates, "The Ancient History of the Internet" American Heritage, October 1995, pages 34-45.

3. Evan I. Schwartz, "Introduction: The Foundation of Webnomics," from Webnomics: The Nine Essential Principles for Growing Your Business on the World Wide Web, (New York: Broadway Books, 1997), pages 1-20.

4. Feature Story "Uncommon Commerce" and related stories from Computerworld Electronic Commerce Journal, April 29, 1996, pages 18-33.

5. Bryan Pfaffenberger, "Commercialization of the Web" World Wide Web Bible, (New York: MIS:Press, 1995), pages 532-540.

6.Don Peppers and Martha Rogers, "One-to-One Media in the Interactive Future," in Edward Forrest and Richard Mizerski (eds.) Interactive Marketing: The Future Present (Chicago: NTC Business Books, 1996), pages 113-134.

7. Donna L. Hoffman and Thomas P. Novak, "A New Marketing Paradigm for Electronic Commerce," Paper submitted for the Special Issue on Electronic Commerce for The Information Society, February 19, 1996. Available online at: http://www2000.ogsm.vanderbilt.edu/novak/new.marketing.paradigm.html.

8. Special section on Net Advertising, Internet World, May 1995, pages 40-82.

9. Roland T. Rust and Richard W. Oliver, "Notes and Comments: The Death of Advertising," Journal of Advertising, December 1994, pages 71-77.

10. Handouts from Computer Center

11. "Basics of Building a Web Page" by Sally McMillan

12.Jill H. Ellsworth & Matthew V. Ellsworth, "Homepages that Work: Best Practices for Marketing," in Marketing on the Internet (New York: John Wiley & Sons, 1997) pages 173-191.

13. Rafaeli, Sheizaf. "Interactivity: From New Media to Communication," in Advancing Communication Science: Merging Mass and Interpersonal Process, eds., Robert P. Hawkins, John M. Wiemann, and Suzanne Pingree, (Newbury Park, CA: Sage, 1988), 110-134.

14. Carrie Heeter, "Implications of New Interactive Technologies for Conceptualizing Communication," in Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use, eds., Jerry L. Salvaggio and Jennings Bryant, (Hillsdale, NJ: Lawrence Erlbaum Associates, 1989), pages 217-235.

15. Lynne B. Upshaw, Building Brand Identity, (New York: John Wiley and Sons, Inc., 1995), pages 274-315.

16. Jack Lyle and Douglas B. McLeod, Communication Media and Change, (Mountainview, CA: Mayfield Publishing Company, 1993), pages 160-178.

17. Todd Lappin, "Deja Vu All Over Again," Wired, May 1995, pages 178-222.

18. Jeff Ubois, "Augering the Matrix," Internet World, November 1995, pages 63-71.

19.Herschell Gordon Lewis, "Copywriting for Interactive Media: New Rules for the New Medium," in Edward Forrest and Richard Mizerski (eds.) Interactive Marketing: The Future Present (Chicago: NTC Business Books, 1996), pages 229-239.

20. "Web as Theater," Internet World, June 1996, pages 36-38.

21. "Web Lessons Learned," Internet World, June 1996, pages 96-97.

22. "Site Construction," Internet World, April 1996, pages 63-66.

23. "Follow the Money," Internet World, May 1996, pages 34-36.

24. John Gierland, "Go With the Flow," Wired, September 1996, pages 159-160.

25. Douglas Sigler, "HTML Toolbox," Internet World, April 1996, pages 51-52.

26. Eric C. Richardson, "Add an Engine," Internet World, May 1996, pages 88-92.

27. Bob's Web Publishing Jumpstation: http://darkwing.uoregon.edu/~robertsr/ wpg.htm

28. Jill H. Ellsworth & Matthew V. Ellsworth, "Preparing HTML Documents for the World Wide Web," in Marketing on the Internet (New York: John Wiley & Sons, 1997) pages 115-146.

29. J. Walker Smith, "Who Are the New, Interactive Consumers," Commerce in Cyberspace, (New York: The Conference Board, Inc., 1996) pages13-19.

30. GVU's Sixth WWW User Survey. Available online at: http://www.cc.gatech.edu/gvu/user_surveys/survey-10-1996/

31. "CASIE Guiding Principles of Interactive Media Audience Measurement" Available online at: http://www.commercepark.com/AAAA/bc/casie/guide.html

32. Nicholas Negroponte, Being Digital (New York: Alfred A. Knopf, 1995), pages 163-171.

33. Richard Seltzer, "Heads Up," Internet World, April 1996, pages 68-69.

34. Rosalind Resnick, "Marketing Riddle," Internet World, February 1997, pages 36-38.

35. J. Berry, "Database Marketing -- A Potent New Tool for Selling," Business Week, September 5m 1994, pages 56-62.

36. ASI Research Web page on Industry information. Available online at: http://www.asiresearch.com/mri/mri.htm

37. Russell Spears and Martin Lea, "Panacea or Panopticon? The Hidden Power in Computer-Mediated Communication," Communication Research, August, 1994, pages 427-459.

38. Howard Rheingold, Virtual Community, (Reading, Massachusetts: Addison-Wesley, 1993), pages 241-276.

39. Dainel C. Lynch and Leslie Lundquist, "Legal Questions," Digital Money, (New York: John Wiley & Sons, 1996), pages 203-226.

40. Paul N. Bloom, George R. Milne, and Robert Adler, "Avoiding Misuse of New Information Technologies," Journal of Marketing, January 1994, pages 98-110.