| Session | Readings and Projects Due | Notes |
|---|---|---|
| Tuesday, April 1 | 1. Glossary of Terms | Introduction to concepts, terminology, and class procedures. |
| Thursday, April 3 | 2. The Ancient History of the Internet 3. Introduction: The Foundation of Webnomics 4. Feature Story "Uncommon Commerce" and related stories. | History of the Internet |
| Session | Readings and Projects Due | Notes |
|---|---|---|
| Tuesday, April 8 | 5. Commercialization of the Web 6. One-to-One Media in the Interactive Future. 7. A New Marketing Paradigm for Electronic Commerce | Concepts in electronic commerce. Also, before class, e-mail the list with at least one URL that illustrates online commerce. Be prepared to discuss the site. |
| Thursday, April 10 | Guest from McKenzie Outfitters -- client for final project | |
| Tuesday, April 15 | 8. Special section on Net Advertising 9. Notes and Comments: The Death of Advertising. Due: Group paper on trends | Online Advertising. Also be prepared to discuss the trends you identified in your group paper. |
| Thursday, April 17 | 10. Handouts from Computer Center 11. "Basics of Building a Web Page" 12. "Homepages That Work: Best Practices for Marketing" | HTML Workshop I |
| Session | Readings and Projects Due | Notes |
|---|---|---|
| Tuesday, April 22 | 13. Interactivity from New Media to Communication. 14. Implications of New Interactive Technologies for Conceptualizing Communication. Due: Individual essay on advertising and the Web | What is interactivity? Before class, e-mail the list with at least one URL that illustrates good uses of online interactivity. Be prepared to discuss the site. Also be prepared to discuss the points you raised in your essay. |
| Thursday, April 24 | 15. Building Brand Identity, pages 274-315. 16. Communication Media and Change, pages 160-178. | Implications of Interactive Advertising |
| Tuesday, April 29 | 17. Deja Vu All Over Again 18. Auguring the Matrix Due: Group presentation of magazine article | Impacts of interactive media on traditional media. |
| Session | Readings and Projects Due | Notes |
|---|---|---|
| Thursday, May 1 | Don't be alarmed, these are all short, easy-to-read, articles. 19. "Copywriting for Interactive Media." 20. Web as Theater. 21. Web Lessons Learned. 22. Site Construction. 23. Follow the Money. 24. Go With the Flow. 25. HTML Toolbox. 26. Add an Engine. | What makes a good commercial web site? Also, before class, e-mail the list with at least one URL that illustrates a good use of the techniques mentioned in the readings. Be prepared to discuss the site. |
| Tuesday, May 6 | 27. Relevant Links from Bob's Web Publishing Jumpstation 28. Preparing HTML Documents for the World Wide Web. Due: Individual mid-term paper | HTML Workshop II This will be a "teaching each other" workshop. If there are features you want to learn, review links from professor Roberts' home page. If you are a more advanced page designer, come prepared to answer questions for your colleagues. |
| Thursday, May 8 | 29. Who Are the New, Interactive Consumers? 30. GVU's Sixth WWW User Survey | Audiences |
| Tuesday, May 13 | 31. CASIE Guiding Principles of Interactive Media Audience Measurement 32. Being Digital pages 163-171. | Measurement |
| Thursday, May 15 | 33. Heads Up. 34. Marketing Riddle. | Publicity Also, before class, e-mail the list with at least one URL of a site that you think is doing a good job of on-line publicity. Be prepared to discuss the site. |
| Tuesday, May 20 | 35. Database Marketing -- A Potent New Tool for Selling. 36. ASI Research Web page on Industry information. Due: Individual Web site | Market Research |
| Session | Readings and Projects Due | Notes |
|---|---|---|
| Thursday, May 22 | 37. Panacea or Panopticon? The Hidden Power in Computer-Mediated Communication. 38. Virtual Community, pages 241-276. | Social and Ethical Issues |
| Tuesday, May 27 | No readings | Guest -- David Smith, KVO |
| Thursday, May 29 | 39. Legal Questions. 40. Avoiding Misuse of New Information Technologies. | Legal Issues |
| Home | Projects | Outline | Bibliography |