Week Three

Tuesday

2. Growing Concerns about the Commercialization of Childhood

Born to Buy:
Chapter One: Introduction
Chapter Two: The Changing World of Children’s Consumption
Chapter Three: From Tony the Tiger to Slime Time Live: The Content of Commercial
Messages
Chapter Four: The Virus Unleashed: Ads Infiltrate Everyday Life
Chapter Five: Captive Audiences- The Commercialization of Public Schools

Arthur Allen, "Shrinks and Con Men: an Unholy Alliance of Psychologists and Advertisers Targets Kiddie Consumers." Salon Magazine, February 28, 2000. [http://www.salon.com/mwt/feature/2000/02/28/shrinks/index.html]

Thursday

Born to Buy (cont):
Chapter Six: Dissecting the Child Consumer: The New Intrusive Research
Chapter Seven: Habit Formation: Selling Kids on Junk, Food, Drugs and Violence
Chapter Eight: How Consumer Culture: Undermines a Child’s Well-Being
Chapter Nine: Empowered or Seduced? The Debate About Advertising and Marketing to
Kids
Chapter Ten: Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back
Street Boys.

"Program on Entertainment Media and Public Health," Kaiser Family Foundation, [http://www.kff.org/entmedia/index.cfm]

Presentation Ideas: Handout to be provided.