Week Four

Tuesday

Branded: The Buying and Selling of Teenagers

• "Introduction," A. Quart, (xi-xiv)
• "Branded," A. Quart, (pp. 3-17)
• "From the Mall to the Fall: The Teen Consultants," Alissa Quart, (pp. 17-37)
• "Peer-to-Peer Marketing," Alissa Quart (pp. 37-47)
• "The Golden Marbles: Inside a Marketing Conference," Alissa Quart, (pp.47-63).
• "The Great Tween Marketing Machine," Alissa Quart, (pp. 63-77)
• "Cinema of the In-Crowd," Alissa Quart, (pp. 77-97).
• "More than a (Video) Game," Alissa Quart, (pp. 97-113)

VIDEO: "The Merchants of Cool," documentary produced by Frontline for PBS. [http://www.pbs.org/wgbh/pages/frontline/shows/cool/]

Thursday

• "Body-Branding: Cosmetic Surgery," Alissa Quart, (113-129).
• "X-Large and X-Small," Alissa Quart, (129-143).
• "Logo U," A. Quart, (143-169).
• "Almost Famous: The Teen Literacy Sensations," Alissa Quart (165-189).
• "Unbranded," Alissa Quart, (pp. 189-203).
• "DIY," Alissa Quart, (pp. 203-215).
• "School for Sale," Alissa Quart, (pp. 215-225).