6. MEDIA ECONOMICS

6.1 Why study media economics

6.2 How Campbell approaches economics.

6.3 Need to look at underlying market logic and its relationship to communication.

6.4 Why we can say free enterprise, but not capitalism (Unless you are Forbes Magazine).

6.5 Logic of the market

6.6 Defining Capitalism (from Downing): This term is defined in several ways

6.6 The Special Conditions of the Communication Context

6. 7 Putting the Logic of the Market Together with Communication

6.8 Summing Up: Continuing Tensions