4.1 How to watch television like a professional: Reading Television

Examples:

Vocabulary:

1. Semiotics

2. Signs

3. Signs: two levels of meaning

4. Types of signs according to Pierce

5. Functions of signs (from Jakobson)

6. Function of signs as a social semiotic

7. Codes: the systems into which signs are organized.

8. Producing connotative meaning: metaphor and metonymy

9. You can take the fact out of context, but you can’t take the context out of a fact

4.2 What’s on?