Personal tools
You are here: Home → Academic Programs → Advertising
Navigation
 
Document Actions

Advertising

 

The Advertising major is committed to building on the base of a broad liberal arts education and the school's core requirements with a series of professional courses designed to reflect the state of the art in industry. The Advertising faculty have eclectic professional and academic backgrounds, well-suited to support the program. The full-time members who teach regularly all have industry experience. In addition to the regular and occasional adjunct faculty, the sequence regularly draws on advertising professionals, with as many as 50 visitors a year to individual classes. In addition, the program offers special workshops for students taught by industry experts. Current student organizations in Advertising include Ad Team, Ad Society and Allen Hall Advertising.

 

Primary Faculty: Deborah Morrison, Charlie Frazer, Dave Koranda, Ann Maxwell, Kim Sheehan, Harsha Gangadharbatla.

 

Major requirements:

 

a) J340 Principles of Advertising


b) Choose 3 courses: (Prereq: JAD standing, J340)

         J410 New Venture Champions

         J441 Advertising Copywriting       

         J442 Advertising Layout

         J443 Advertising Media Planning

         J444 Agency Account Management

         J445 Advertising Research

         J447 Advertising Portfolio

         J450 Advanced Copywriting (Prereq: J441)

         J451 Advertising Strategy

c) J448 Advertising Campaigns (Prereq: JAD standing and completion of [a] and [b].)

 

 

Things you should know about this major:

 

  1. You may take J340 Principles of Advertising while still a premajor. However, you should probably wait until sophomore year before taking it. You should take J201 before J340.

  2. You must complete the (b) section of the sequence requirements before you are eligible to take J448 Advertising Campaigns. J448 is offered every fall, winter and spring.

  3. The advertising sequence is undergoing revision. Additional courses may count in the (b) section. Consult your advertising faculty adviser.

  4. You need departmental authorization to take J448. An email is sent to JAD students a week before registration begins informing them of the authorization process.

  5. Advertising courses are typically not offered in the summer. Not all courses are offered every term.

  6. J449 Advanced Advertising Campaigns is credit awarded to the students on Ad Team. Although Ad Team members are encouraged to take J448 first, students who do not may count J449 as a substitute for J448 to complete the sequence requirements.