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Advertising

The Advertising major is committed to building on the base of a broad liberal arts education and the school's core requirements with a series of professional courses designed to reflect the state of the art in industry. The Advertising faculty have eclectic professional and academic backgrounds, well suited to support the program. The full-time members who teach regularly all have industry experience. In addition to the regular and occasional adjunct faculty, the sequence regularly draws on advertising professionals, with as many as 50 visitors a year to individual classes. In addition, the program offers special workshops for students taught by industry experts. Current student organizations in Advertising include Ad Team, Ad Society and Allen Hall Advertising. Primary Faculty: Deb Morrison, Charlie Frazer, Dave Koranda, Ann Maxwell, Kim Sheehan


Major requirements:

 

a) J340 Principles of Advertising
b) Choose 3 courses: (Prereq: JAD standing, J340)

    J410 New Venture Champions
    J441 Advertising Copywriting       
    J442 Advertising Layout
    J443 Advertising Media Planning
    J444 Agency Account Management
    J445 Advertising ResearchJ447 Advertising Portfolio
    J450 Advanced Copywriting (Prereq: J441)
    J451 Advertising Strategy

c) J448 Advertising Campaigns (Prereq: JAD standing and completion of [a] and [b].)

 

 

Things you should know about this major:

 

  1. You may take J340 Principles of Advertising while still a premajor. However, you should probably wait until sophomore year before taking it. You should also take J201 before taking this class.
  2. You must complete the (b) section of the sequence requirements before you are eligible to take J448 Advertising Campaigns. J448 is typically offered every fall, winter and spring.
  3. The advertising sequence is undergoing some revision. Additional courses may count in the (b) section. Consult your advertising faculty adviser.
  4. You need departmental authorization to take J448. An email is sent to JAD students a week before registration begins informing them of the preauthorization process.
  5. Advertising courses are typically not offered in the summer. Not all courses are offered every term.
  6. J449 Advanced Advertising Campaigns is credit awarded to the students on Ad Team. Although Ad Team members are encouraged to take J448 first, students who do not may count J449 as a substitute for J448 to complete the sequence requirements.