Background

Morrison is the Chambers Distinguished Professor of Advertising at the University of Oregon’s School of Journalism and Communication. She teaches conceptual thinking, creativity and content, portfolio, and campaigns courses from a social responsibility perspective. Prior to the University of Oregon, Deborah was the leader of Texas Creative at the University of Texas at Austin for 18 years. Her students have gone on to great careers in great agencies around the world, including TBWAChiatDay, Crispin Porter + Bogusky, Wieden + Kennedy, Mother, BBH, Goodby Silverstein & Partners, DDB, Loeffler Ketchum Mountjoy, Leo Burnett, The Richards Group, GSD&M, and Fallon. She believes strong university programs should uphold the promise of developing intellect and talent for the advertising industry. Her research concerns professional creativity, social responsibility in advertising, and creative process. Importantly, she believes that good advertising can be one way to save the world. Deborah has judged regional, national, and international shows for the Addys and the One Show. Her teaching awards include Educator of the Year from the Austin Ad Federation, the Blunk Professorship at the University of Texas, and the Excellence in Teaching Award from UT. Morrison is a member of the Board of Directors for The One Club for Art & Copy in New York., the only university educator to hold that honor. She is honored to be part of the SOJC faculty.

Research

Creative process in creative professionals

Creative organizations

Teamsmanship