A fellow Allen Hall Advertising Co-director, Alex Kniess, posed a good question. How much of what we do in business/school is simply because the generation before us did it? 

So what if the past generation thought something was a good idea; we can’t blindly accept past business models because they “used” to be ideal.  The world isn’t stagnant; it is lush with change. Therefore if our agency model doesn’t change, we will become outdated, useless.

That said, Allen Hall Advertising is currently undergoing a revamp in the way our agency functions. We’re stripping it down to build it up to be smart, efficient and a thought leader.

We are rebuilding account and meeting structure and looking at ways to make our agency bigger than Eugene. We want our work to act local, but reach global.

All of AHA’s clients have the potential to function as global brands. The New Venture Championship (NVC) already pulls in competitors from Asia and speaks to the power of innovation. Sustainability is a worldwide issue and Talk, a storytelling based project, speaks to diversity.

Allen Hall Advertising is pushing diversity, innovation and sustainability on campus, but why stop there? Why not change the world?